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Our Story

At our core, we are a group of committed parents and activists who knew that providing care to our families could be done better and simpler — with a little help. We so often saw ourselves and other parents having to choose between right and easy, and we vowed to break that paradigm. What was right could also be easier.

So, we gathered researchers, developers, educators, scientists, physicians, and innovators, all with the passion to create products and information that could truly help mothers and Mother Nature equally.

We knew it would take hard work, but we also knew everything worth doing always does. Therefore, we only develop products that truly ease a baby’s discomfort, and provide supplemental vitamins and minerals, all while easing parents’ worried minds. We deliver only certified organic, preservative-free, and responsibly-sourced products for families.

We are parents supporting parents by providing everything we can to help. You do the hard work of parenting — we’ll do the work to ensure providing clean products is the easiest part.